![]() It can challenge the eye to make sense of the image and get people to spend more time looking at your design and interacting with your product. Asymmetry can be used to make sure that your audience sees different parts of your image individually. This added complexity isn’t necessarily a bad thing, though. If you’re new to branding, this is extra time that your customer has to spend deciphering your logo versus a competitor’s at the point of sale. This makes it take a little longer to understand the image as a whole. Instead of letting the audience focus on the design as a single image, asymmetrical designs force the eye to move around to take everything in. Many well-known brands have pretty symmetrical logos, including McDonald’s, Audi, Airbnb, Starbucks, Mitsubishi, and Volkswagen.Īsymmetrical designs, on the other hand, create a feeling of movement, disorder, and instability. Think about it: if you want a symmetrical logo, all you have to do is design one half of the logo and then mirror it. There are fewer varying elements to balance out. There’s a certain elegance in a confidently simple symmetrical design.Īs a plus, symmetrical logos can also be easier to design - and get right - than asymmetrical logos. ![]() Symmetry makes it easier to visually group elements together, create order, and interpret a design. When you look at an image, your mind has to work quickly to decipher what you’re seeing. They have a purpose and precision that our minds automatically find enticing and interesting. We’re attracted to things that are symmetric because they tend to feel more organized. Humans are naturally drawn to order and harmony in the world. Symmetry is used to give your design a feeling of balance and structure. What is the Importance of Symmetry in Design ? Asymmetrical logos have the opportunity to be more creative, modern, and more visually interesting than symmetrical logos. However, it can be tricky to master the balance of visual weights to create an asymmetrically balanced image. This can make a design feel active, dynamic, and complex. In an asymmetrical design, you can use different elements to draw the eye to certain parts of the image. When you look closer, you’ll see that the different parts of the design balance each other out even if there’s not a single distinct focal point. At first glance, an asymmetrical image may look like a lot of noise. You can think of asymmetry like organized chaos. Asymmetrical balance means spacing elements with different visual weights throughout a composition to create an equilibrium. Symmetrical logos can conjure up feelings of traditionalism, harmony, formality, structure, and simplicity.Īsymmetry, on the other hand, is pretty much anything that isn’t symmetrical. They call the audience’s attention to the image as a whole rather than to its individual parts. Symmetry designs are aesthetically pleasing, even though they may sometimes seem a little predictable. This doesn’t mean that each side of the design has to be perfectly identical, just that they should each carry equal visual weight. When we talk about symmetrical balance in graphic design, we’re referring to an image with repeated parts reflected across an axis, along a path, or around a central point. ![]() Symmetry can also be used to describe something that has proportions that are pleasing to the eye. Technically, symmetry means having exactly similar parts that mirror each other on or around an axis (an imaginary line that passes through the center of your image). The two main types of balance are symmetrical and asymmetrical, and both concepts can be used in different ways to communicate your brand story. Using balance can keep a design from becoming too loud and overwhelming or, on the other side of the spectrum, weak and boring. ![]() A balanced image is automatically easier for people to absorb and understand. In a balanced image, all these different elements work together to achieve a single goal instead of fighting to catch your eye.īalance makes a design aesthetically pleasing, partly because it makes it easy for the eye to figure out where it should focus. Each part of a design (think: objects, textures, colors, fonts, and negative space) comes with a different visual weight that affects how much it attracts the audience’s attention. Balance refers to how you distribute different elements in your image. To talk about symmetry design, we first need to talk about one of the main principles of design - balance.
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